POP! Glossary of Terms

Product Onboarding Platform (POP!)	It allows vendors to add new products/SKUs to their Active SKU Catalog without having to rely on internal Zulily team members to complete the product setup process.
Age Group	An internal Zulily term used for Account Ownership, Site Categories, Analytics, Compliance, and Event Filters. Please select the Age Group that best suits your product. Note that this is different than Upper and Lower Recommended Age Limits which relate to the CSPC guidelines. Example: Infant 0 - 12 months
Age Range	This attribute refers to the age-determination guidelines for toys and games as suggested by the U.S. Consumer Product Safety Commission (CPSC). These guidelines consider child development (for children under 12 years of age) and toy characteristics. When considering child development, the CPSC looks at the physical development, cognitive development, emotional development, and social development of children. Based on these guidelines, a recommended lower and upper age limit is determined and displayed on product packaging to inform consumers on which age range the item is most appropriate for.
Alternate Image	A product image that is not designated as the main image. These images show different angles of the product and highlight any special features.
Attribute	A piece of information used to track, categorize, and describe a product.
Automation	The automated flow of data into Zulily’s internal system using EDI/API.
CB measure	The length of a garment as measured from the center back.
Duplicate	A copy of a product or style.
Event	A curated collection of products.
Event ID	the unique integer for each event
Existing	A product or style that is already in the catalog or database but has not been in an event before.
Fix button	Use this button to fix any product errors such as missing required attributes.
Hierarchy	Product Type
HPS measure	The length of a garment as measured from the high point of the shoulder.
Main Image	The primary image of the product that the customer will see
Match Button	During file upload, POP! may find a similar style(s) that is already in the catalog. Use Match to view similar styles and determine if they truly are matches, or if a new style needs to be created.
New Product/Style	For the purpose of POP! Zulily considers a product/style “New” if it does not currently exist in our catalog or database.
Parentage	The Parent & Child SKU columns in the templates group sizes within a run, called Style Grouping. Style Grouping groups size runs together so Mom can see all available sizes before selecting a size to purchase.
Product	An item plus its color and size Ex. Red T-Shirt small
Reconciliation	The process of reviewing each possible duplicate to determine if it is a match to an existing style, or if it does not have a match and is a new style/product.
Required Fixes	Required product information needed prior to bringing styles into the Zulily system. These are the “Required” Attributes we must have in your given category. Once complete, you will see a “Minimum Met” status for your product.
Reused	Zulily considers a product/style reused if it has been in an event on Zulily.com before.
Style	An item plus its color Ex. Red T-Shirt
Template	An excel file specifically designed to contain only the relevant information for a specific product category. The use of the Zulily templates is required for POP!.
UPC - Unique Product Code	Zulily requires all UPCs to be in line with EAN13 or UPC-A standards. A valid UPC is exactly 12 numerical digits and does not include dashes, spaces, or decimals. For more information on UPC rules and standards visit gs1.org
Upload ID	Each POP! upload has a unique code assigned to it. This code helps the tech support team pinpoint any possible system issues that may be associated with a particular upload.
Vendor Doc	An internal Zulily term that refers to the excel file, completed by the vendor, that contains information describing their product assortment